Kentucky Fried Chicken goes beyond chicken with its newest partnership.

As different chicken chains vie for chicken sandwich dominance, KFC is doing its bit for the planet and taking its first fledgling steps to maneuver beyond the chicken coop with a plant-based chicken nugget in partnership with Beyond Meat.

The first nuggets are happening sale for sooner or later (August 27) at a single restaurant in Smyrna, Ga.

KFC has already experimented with vegetarian choices exterior of the U.S. In the U.Ok. the corporate has an “Impostor Burger” on the menu that’s constructed from mushrooms and was developed with the English firm, Quorn.

Beyond Fried Chicken’s one-day-only provide from KFC is considerably totally different from the month-long citywide rollout that Burger King did for the Impossible Whopper (its Impossible Foods menu merchandise) earlier this yr. But it comes as most quick meals chains try to return to grips with rising client demand for vegetarian alternate options to conventional menu gadgets.

Beyond Meat’s foray into quick informal chicken comes after a number of massive wins for the corporate with Dunkin’ Donuts, Del Taco, Tim Hortons, Carl’s Jr. and TGIFridays.

“KFC is an iconic part of American culture and a brand that I, like so many consumers, grew up with. To be able to bring Beyond Fried Chicken, in all of its KFC-inspired deliciousness to market, speaks to our collective ability to meet the consumer where they are and accompany them on their journey. My only regret is not being able to see the legendary Colonel himself enjoy this important moment,” mentioned Ethan Brown, founder and CEO, Beyond Meat, in a press release.

Chicken is without doubt one of the subsequent battlegrounds for the choice protein purveyors, though they’re not simply taking a look at plant-based chicken substitutes. Companies like Memphis Meats (and, reportedly, Just) are engaged on lab-cultured meat cultivated from animal cells.

News of KFC and Beyond Meat’s problem to traditional chicken chains despatched Beyond Meat’s inventory worth up almost 6%, or $eight.28 per share, to shut at $155.13.

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