As Nintendo approaches this vacation season, the corporate appears to be in an excellent place. The streamlined Switch Lite launched in September and has already seen spectacular gross sales, moving 1.85 million units in its first month, whereas new Pokémon video games are on the horizon, becoming a member of different latest releases like Luigi’s Mansion 3 and Ring Fit Adventure. All instructed, the Switch has offered greater than 40 million models, which places it on tempo to surpass the long-lasting SNES a while within the coming months.

While December 25th continues to be a methods away, the vacations start now for Nintendo; right now, the corporate introduced its Black Friday plans, which embrace steep reductions on video games and a Switch bundle that features a free copy of Mario Kart eight Deluxe. Ahead of the announcement, I had the prospect to speak to Nintendo of America president Doug Bowser in regards to the Switch Lite’s early success, the way forward for the 3DS, and rather more. Here are essentially the most fascinating tidbits.

On the Switch Lite increasing the viewers for the platform

“It’s not only raised the sell-through for the overall family, but importantly it did so without any negative impact on our flagship system,” Bowser says of Switch Lite gross sales. “Said another way, Nintendo Switch Lite sales have been additive to the overall Switch business.”

Meanwhile, throughout Nintendo’s most up-to-date earnings report, the corporate revealed that 43 % of Switch Lite homeowners had been shopping for the machine as a second system. That’s an vital a part of Nintendo’s said objective of getting a number of Switches in household houses, however Bowser additionally seems at it from a special perspective.

“I’ll talk to the inverse, which is 57 percent of the consumers are new to the Nintendo Switch family, and that’s equally important to us as we continue to expand the audience,” he says. “One of the important trends we’re also seeing with Nintendo Switch Lite is a higher percent of female consumers are buying a Nintendo Switch Lite, which is a strong indicator of the appeal to a broader audience.”

On the way forward for the Nintendo 3DS

“We continue to look at the 3DS family, both hardware and games, as a strong entry point for some consumers. And we’re seeing that. As long as consumer demand is there, we’ll continue to provide both hardware and software on the front.” When requested when it will likely be acceptable to say the 3DS is useless as a platform, Bowser says “We’re certainly not going to say it today. I think time will tell. We will continue to support 3DS this holiday and into 2020.”

Photo by Amelia Holowaty Krales / The Verge

On the difficulties of sharing Nintendo accounts throughout a number of Switch models

“There’s nothing to talk about at this point,” Bowser says of plans to make the method simpler. “There is the ability to transfer data and to designate which is your primary device and which is a secondary device, and those instructions are available on But we’re also looking at the experiences our consumers are having, and we’re always looking for opportunities to improve and enhance those experiences.”

On how the corporate handled the plague of “Joy-Con drift

“Our goal is always, always to create quality products, and products that ensure gamers are having a great experience,” Bowser says. “We are continuously looking at ways to improve our products as we go forward, but in the end we want consumers to have a great experience. And if in any case they’re not having that experience, we encourage them to contact our customer support groups and we’ll do our best to help them through that. That has been how we’ve been handling our consumers over the last few months as issues like this have arisen, and we believe that consumers are finding their way back to great gameplay experiences.”

On whether or not we’ll ever see one other tiny plug-and-play retro console

“Our focus right now is absolutely on our dedicated platforms such as Nintendo Switch Lite and our flagship Nintendo Switch,” Bowser explains. “I think with the gameplay experiences you saw with some of our classic consoles that we launched a few years ago, they’re now available on Nintendo Switch Online, and this is where our focus will be.”


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