Why do folks pay to promote their tweets? Is the entire promoted tweet market a rip-off, or can a promoted tweet make you well-known and widespread on-line? This week on Why’d You Push That Button?, Kaitlyn Tiffany and I attempt to discover solutions. Well, actually, Kaitlyn goes on a journey into the depths of promoted tweets after which experiences again what she’s discovered.
In this episode, we chat with a chronicler of promoted tweets — the person behind the Promoted Tweets Twitter account — in addition to an influencer who has used promoted tweets to increase his personal brand. We won’t spoil how that went. Kaitlyn then takes a minute to promote her personal tweet and provides us the outcomes of that $50 funding. Then, The Verge’s engagement editor Ruben Salvadori steps in to provide some recommendation. Finally, we chat with Patrick Abron, co-founder of BrandYourself.com, about self-promotion and the intricacies and nastiness of “personal brand management.”
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