The NFL and social video app TikTok right now introduced a multi-year partnership to convey NFL content material to worldwide followers, simply forward of the NFL’s 100th season kick off on September 5. The partnership consists of the launch of an official NFL account on the video platform, in addition to a sequence of NFL-themed hashtag challenges, and different advertising and marketing alternatives for manufacturers across the NFL content material.
The first hashtag problem, #WePrepared, begins right now and runs via Thursday. It encourages followers to take pride for his or her favourite NFL group whereas utilizing the #WePrepared hashtag. Several common TikTok creators and NFL golf equipment will be a part of the followers in the problem.
TikTok may even have a presence at Soldier Field in Chicago for the Sept. 5 kickoff, the place TikTok followers will likely be about to create movies and present their love for groups and gamers in an NFL-themed expertise.
At launch, the NFL’s Tiktok account already options a number of movies, starting from behind-the-scenes motion to highlights, to humorous memes and even inspirational content material.
While TikTok is best identified for its meme-like, short-form movies that includes lip-syncing, shows of expertise like dance, cosplay, comedy, artwork, and extra, the corporate says that sports activities content material can be a preferred class on its service.
The NFL, in the meantime, is just not averse to leaping on early with rising platforms — whether or not that’s live-streaming video on Twitter, being the first sports league on Snapchat Discover, or launching an Alexa voice app, for instance.
In addition, the NFL seems for alternatives that give it the flexibility to achieve worldwide followers, like when it distributed game highlights and recaps on Facebook. This is of specific significance at a time when rankings have change into extra of a priority for the sports activities league. Though it lastly recovered final season from a multi-year ratings slump, the NFL is aware of that fans outside the U.S. are additionally value courting as they are often simply as loyal and engaged.
“Partnering with TikTok is a natural extension of our media strategy,” stated Blake Stuchin, Vice President, Digital Media Business Development for the NFL, in a press release. “The platform reaches a fast-growing global audience of NFL fans and future fans. The NFL programming and hashtag challenges are a perfect way to kick off the NFL’s 100th season – with fun, new content that will entertain fans and invites them to celebrate and experience their NFL fandom in a way that’s authentic to the unique experience of TikTok,” he stated.