Philippine boxing champion Manny Pacquiao launched his very own cryptocurrency on Sunday at a free concert in Manila, the place he serenaded greater than 2,000 followers to drum up curiosity within the product.

The 40-year-old boxer, who defeated Keith Thurman to win the WBA welterweight super championship in July and can also be a Philippine senator, hopes to money in on his ‘Pac’ tokens, which can enable followers to purchase his merchandise and work together with him through social media.

The ‘Pac’ token shall be listed on Singapore’s Global Crypto Offering Exchange (GCOX) and counts Pacquiao and ex-Liverpool and England soccer star Michael Owen as non-public traders, together with Sheikh Khaled bin Zayed al-Nahyan, a member of Abu Dhabi’s ruling household.

It is the world’s first superstar cryptocurrency. Tennis ace Caroline Wozniacki, Owen and singer Jason Derulo additionally plan to launch their own crypto tokens with GCOX.

“We are not here to raise a lot of money but to build an ecosystem,” GCOX Founder and CEO Jeffrey Lin instructed Reuters.

At Sunday’s concert, Pacquiao sang songs from his own album which has offered 1000’s of copies and covers well-liked love songs.

“Pacquiao is idolised by many. People will be encouraged to check this innovation,” Aaron Baetiong, 38, who attended the concert, mentioned of the ‘Pac’ tokens.

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